byUnited States. Dept. of Commerce; President's Conference on Technical and Distribution Research for the Benefit of Small Business
Prepared for the President's Conference on Technical and Distribution Research for the Benefit of Small Business. A supplement to the remarks of Harry W. Ketchum, director, Office of Distribution Topic: Marketing research.
Segment of a video explaining how marketing research can be conducted. Apparently made by Lorillard's Marketing Research Department, the video focuses on testing the efficacy of outdoor billboard advertising. Topics: tobacco, cigarette, advertising, marketing research